What big disappointments taught me about writing

Big. Are there any other types of disappointment? Like fun size candy bar. The experience is in the size.

Make of what you will.

And that’s the point. It is what you want to be. Mind altering champion making vertical wall scaling growth.

I learnt a lot today.

New channels opened. Opportunity gals so huge my head is happy.

Am I crest fallen yes. Of course.

The magic here is in the power of saying yes to the world. Taking a chance and going for something.

Like drinking strawberry milkshake it may not be everyday

However seeing the flip side of things.

That is what big disappointments taught me about writing.

What coffee taught me about writing

It’s aspirational. It says so on the job ad. I sit drinking coffee so linked up it’s got to be full of cream.

A girl swings by literally as her loose heavy back pack comes within an inch of my face. She apologizes. There is no need. As I tell her. I know the feeling.

She is beautiful, unmade up, hair scrunched up and a big puffer around her body. She has her life in her bag and she’s sharing a tea with an older relative. She’s living on the bounce in a nomadic style taking her world and career with her.

Our dreams are meant to be lived e dry moment. So I pick up my own and write.

That is what coffee taught me about writing

Write with me?

What Chaos taught me about writing

I haven’t kept a list for years. Least of all ticked off my progress. And I understand the point of structure. I just don’t have it. Then today picking up my Zara pack of cut price sakes clothing I checked when the next would arrive. Then I saw my wicker shoe basket I ordered from John Lewis was in store and I realized. My phone apps were organizing me. My technologist was automatically creating a list. And guess what I am already addicted to my phone well I check it hourly. So what is that. That is beyond the point of fondness.

So moving from task to task as promoted by my phone I realized I’m keeping a list and my chaos living side saw this and rebelled with a cheeky coffee and cake. I relaxed. I enjoyed the silence more amongst my steady stream of productivity. The luxury of chaos felt infinitely more inspiring in the middle of order. And that is what chaps taught me about writing

What Zara taught me about writing

Standing in the queue for things I already bought. I get told to go downstairs. On the way I pick up trousers way too big and the wrong kind of weave for me or anyone over 30. They stretch but in all the wrong places. I wonder if stretch is a good thing. Maybe we look better with structure. It fits us in. It creates a beautiful shape. Who wouldn’t want that through life and in their writing?

So I return to the rules of grammar. The ultimate structure. A subject at the start of a sentence is a commitment. Whatever the verb in that sentence is, this is what is done to the subject. I realize I can be too fancy. This is my second reason for putting the brown cord ruffled trousers back in the hanger.

I go to the till downstairs to pick up my shopping. I read through what I have written. I have learnt about the need for structure today and also broken that structure in the paragraphs above.

Maybe you have to learn to rules to break them cleanly. That is what Zara taught me about writing

What going out of date taught me about writing

Sprouts. Fresh or in chocolate. Are in bags boxes and sacks.

Some in date others not. Some cheap some deluxe. All are sprouts and are eaten the same way.

However you write whatever words you use they are the same for us all.

Art has a common language. and that’s what makes it part of our culture and able to comment on our shared humanity.

And sprouts have a taste that goes on for days.

Like words.

Write often

3 Instagram tips to boost your audience

Instagram continues to be a solid platform for promoting images and connecting with potential customers by letting them find out a little about you. This free platform is growing in size and not many people see there are tools and techniques you can use for no charge to optimise the size of the audience you reach.

This post shows you three tips to take away to get the most from your Instagram account by overcoming mistakes many people make when promoting their business online.

  • Iconsquare is a free tool that can be used to find out when your users are most online and engaging with content. It maybe a Sunday when they are away from their desks is a good time for you to post. The chart Iconosquare gives you will show large circles at times in the week on their graph for when they are online.
  • Another tool to help you overcome the obstacles of focussing on what posts work best for you is Gramfeed. Along with other web based Instagram programmes you can easily look at your feed on a bigger screen and find out which are your top five posts for likes and top five posts for comments. See if a style or message stands you amongst these most popular posts.
  • Go back and study the hashtags you were using see how this content would resonate with your audience to get better results with your audience.

Experiment with different images to see what content works best for you. Go with what works and find your brand getting stronger. Here’s to your success.

 

Free marketing through telling a story check list here

 

 

Finding your Twitter Audience

The life of a tweet is short.  If you post your tweet at a time most of your followers are online they will get full value from your content.

Look for the everyday moments that create spikes on twitter. This is available in your account advertising data or sites such as Tweriod can help.

When planning your routine of posting content look ahead at the week and see if there are any local community events or national holidays that will create high volume social media activity. You can create your own buzz or join in the commentary by creating your own story inspired by for example National Women’s Day or a health awareness event. Stories make audience care.

Timing is everything!

Look for when your customers are engaged to post but 2-4pm EST is a busy time for Twitter.You may want to engage with UK and US audiences on a similar campaign and send the same tweet out a few times to match the time zones. You can use a tweetdeck to send tweets during the lunch hour of other time zones.

Keep the readers you have

By creating content that is customer lead you will attract more readers. It shows what people who are searching for a solution need. It can help you let the right people know why your product is the best choice for them means you will attract loyal customers.

Look at the top key words people search for before finding your site by using analytics. This indicates what people want in your blog and may be themes you want to develop further.

One last tip… Make it easier for people to find your blog and stay longer on it. Find your most popular posts with analytics and add links at the bottom to other posts on your site.

 

 

coffee cup

3 Tips to get more clicks

Latest stats from heyo show that posts with 80 characters or less get around 60% higher engagement.

This has also been true of email subject lines.  So keep your subject line short to maximise your emails being opened.

When crafting your email subject line act like you are emailing your mother.

If you are boring people will stop clicking on your email so provoke curiosity in your reader.

Hold their attention by building in the idea of scarcity in your email content.

Remember to use this same concept of short is sweet in your social media tool

Over 500 million people per day only use Facebook from their mobile each day so optimising your ads for your list for mobile to get the biggest success.

sunshine

Podcast Content Checklist

Use great audio on your podcasts to draw your audience closer.

There is an intimacy with audio that can connect you to the listener.

Podcasts also let your tribe multi task and achieve more things while they take in your latest broadcast.

Podcast players that can make the recordings easily available to you include smart podcast player and podbean.

If you are looking for ideas to jazz up your podcasts try looking at events in your day to day life that would be useful to share.

If you have had a barbecue or celebration party recently and have the shopping list with all items you needed to buy on it this can be the start of a check list for your listener.

It may not take as long as you think to put together useful content.

If you live near a major city and follow the cultural events you can do a top ten of your favourite exhibitions or theatre performances.

If you maintain a thriving garden you can share lists of what needs to be done with each season arriving to help fellow gardening lovers plan ahead.

Whatever your passion is, there will be a unique way you can share this in a meaningful way through audio.

If there are things that help you meditate and experience a calm feeling this may assist others.

Now you have read this list you may approach your next podcast differently.

To your success.

 

 

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